The Innovator's DNA & Method

Many organizations are designed for execution, not innovation. But as uncertainty increases in the world, the way we manage must change to meet these circumstances. This course teaches managers and leaders new practices to bring new products and services into the market. These practices are called The Innovator's Method. The concept is an end-to-end process inside established organizations through a series of experimentation cycles that resolve the uncertainties around the problem you're trying to solve, the solution you propose, and the business model to take your solution to market.

The tools emerge from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date this Method has helped entrepreneurs, designers, and software developers manage uncertainty - through cheap and rapid experiments that systematically lower failure rates and risk.