Digital Strategy

Professor Susan Lynch, INSEAD

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2 months




4-5 April 2024
8.30 am - 5 pm

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ECTS points

4.5 ECTS points



Professor of Strategy at INSEAD, Susan Lynch

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Sankt Annæ pl. 11, 1250 København  


Tuition Fee

DKK 26.500 exclusive of VAT

About the Course

In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices. This wave of technology fueled disruption has already transformed many industries, and it’s just getting started. This course explores how new and existing business strategies can be improved through the introduction of technologies and digital systems.

The focus of the digital strategy course is the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). You’ll be introduced to examples of companies that have excelled at finding a harmony between tradition and technology. Furthermore, you’ll be supported in uncovering ways to relate these principles to your organization through weekly, ongoing project submissions which encourage you to apply concepts to a business scenario.

Learning Objectives

  • Explore the ways in which the strategies for new or existing businesses can be improved with transformative technologies like artificial intelligence (AI)
  • Understand the need to rebalance the three key relationships: human minds and machines; physical products and digital platforms; and the core and the crowd
  • Develop a review of how transformational technologies could fit into a business of your choice


Susan Lynch

Professor of Strategy, INSEAD

Susan Lynch is Professor of Strategy at INSEAD and is based in Boston. She is an expert in the areas of strategy formulation and execution and has a PhD from London Business School.

She teaches courses and leads programs in strategy and strategy implementation for MBAs and executives and has experience in leading and designing programs that target the strategy development needs of different Fortune 500 organizations. Since moving to Boston, Susan spent two years as a Visiting Assistant Professor at Harvard Business School.


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Case Materials

The course material consists of a textbook, case studies and articles.


Students are required to attend all classes and to participate actively.


Students are required to read all course material in advance.


Students will be graded on attendance and participation in class and on an individual paper.

MBA Hjul-2


Single Course - Merit to MBA

The Executive MBA Courses are all part of the Executive MBA program at AVT Business School and offer insight into specific topics.

When you sign up for one or more Executive MBA Courses at AVT Business School will receive merit for the Executive MBA Course attended.

Meet Professor Susan Lynch

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