Corporate Entrepreneurship

Professor Michelle Rogan

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2 months




6-7 March 2025
08.30 am - 5 pm

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ECTS points

4.5 ECTS points



Professor of Strategy and Entrepreneurship,
UNC Kenan-Flagler Business School, Michelle Rogan

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Sankt Annæ pl. 11, 1250 København  


Tuition Fee

DKK 26.500 exclusive of VAT

About the Course

For corporations to stay innovative and competitive, the ability to manage entrepreneurially is paramount. But how do you build new businesses inside established organizations?
Often the issue is not generating new innovative ideas, but rather how to eliminate organizational and structural obstacles.
Whether the purpose is starting new lines of business or new product units, setting up new practice areas or offices in new geographies, or perhaps creating new joint ventures, this course addresses the business building processes and its challenges.

One of the focus areas is to learn tactics for dealing with the social and political challenges to securing support for a new business idea. This includes the leadership challenges associated with innovation including recruiting and retaining entrepreneurial employees.

Learning Objectives

  • Understand the principles of entrepreneurship and apply this knowledge to new entrepreneurial ventures
  • Identify possible organizational design solutions to overcoming innovation problems inside established corporations
  • Understand how and why entrepreneurship starts, why it fails and what can be learned from the mistakes of others

michelle rogan


Michelle Rogan

Professor of Strategy and Entrepreneurship, Said Business School, University of Oxford

From 2006 to 2017 she served as faculty at INSEAD. She holds a PhD in Strategy from London Business School. In 2013, she was a visiting scholar at Stanford Graduate School of Business.

Michelle worked for several years as a management consultant at Accenture in San Francisco where she was involved in the implementation of large- scale change initiatives including corporate entrepreneurship efforts in global technology firms.


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Case Materials

The course material consists of a textbook, case studies and articles.


Students are required to attend all classes and to participate actively.


Students are required to read all course material in advance.


Students will be graded on attendance and participation in class and on an individual paper.

MBA Hjul-2


Single Course - Merit to MBA

The Executive MBA Courses are all part of the Executive MBA program at AVT Business School and offer insight into specific topics.

When you sign up for one or more Executive MBA Courses at AVT Business School will receive merit for the Executive MBA Course attended.

Meet Professor Michelle Rogan

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